Bradley University’s basketball programs are set to benefit from the extensive fundraising and leadership experience of Tom Hammerton, a former chief development officer for OSF HealthCare. Hammerton has been appointed to a newly created position as general manager for both the men’s and women’s basketball teams, a move aimed at enhancing engagement, revenue generation, student-athlete opportunities, and long-term competitiveness.
Key Takeaways
- Tom Hammerton, retired chief development officer for OSF HealthCare Foundation, named General Manager for Bradley men’s and women’s basketball.
- New role focuses on engagement, revenue generation, student-athlete opportunities, and long-term competitiveness.
- Hammerton brings a wealth of fundraising experience and strong community relationships.
A New Chapter for Bradley Basketball
Hammerton, who retired from OSF HealthCare Foundation in April after 13 years, brings a deep connection to Bradley University, having previously served in leadership roles within its development department. His return to the university in this pivotal new capacity is seen as a significant boost for the basketball programs.
"I am deeply honored to return to Bradley and to support two basketball programs that mean so much to this university and this community," Hammerton stated in a release. "Bradley basketball has a proud tradition, passionate supporters, and tremendous momentum."
Strategic Vision and Leadership
Bradley’s Vice President of Intercollegiate Athletics, Chris Reynolds, expressed confidence in Hammerton’s suitability for the role. "He brings an exceptional record of fundraising achievement, trusted relationships throughout Peoria and beyond, and a genuine passion for Bradley basketball," Reynolds commented.
In his new capacity, Hammerton will collaborate closely with key figures within the athletics department, including Reynolds, Deputy Athletics Director Brad Chandler, men’s basketball head coach Brian Wardle, and first-year women’s coach Chaia Meier. This collaborative approach is expected to drive the strategic development and support systems for both programs.
Building for the Future
Both head coaches highlighted the importance of Hammerton’s appointment. Coach Wardle emphasized Hammerton’s leadership and relationship-building skills as foundational for strengthening the support around the programs. Coach Meier echoed this sentiment, looking forward to working with Hammerton to elevate the program and deepen its connection with the Bradley community.
This strategic hire signals Bradley University’s commitment to enhancing the profile and success of its basketball programs through experienced leadership and dedicated community engagement.
